I worked with Rumbo and artist TesOne to create a mobile branded event space and campaign in parternship with Bud Light. The goal was to connect Bud Light to the hispanic beer drinkers in the region. We created a large suite of digital and print assets that were inspired by a blend of traditional Latino values and urban hip-hop culture. There were 5 events activated throughout the Tampa Bay area, drawing more than 350 challengers.